Founder of SWCHBAK, Michelle Johnson's incredible journey is a testament to the power of resilience. From battling depression and cancer to overcoming a broken back and brain surgery, she has consistently defied the odds.

Through running, Michelle found solace, strength, and a vibrant community that inspired her to push boundaries and conquer new challenges. Her story serves as a beacon of hope, reminding us that one step at a time, we can overcome any adversity and discover our true strength.

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SWCHBAK, Michelle’s brainchild, is a remarkable brand born out of her love for outdoor adventures and nature. From its humble beginnings, SWCHBAK has grown into something truly special. Michelle shares the inspiring story behind the brand, revealing how her passion fueled its success.

The Fireside Chat between Jason Bahamundi and Michelle is not just about serious topics; it’s also filled with lighthearted banter. From the eternal debate of pineapple on pizza to the irresistible allure of Oreos, red velvet cake, and even circus peanuts, this conversation is a delightful mix of laughter, agreement, and shared experiences. It’s a reminder that even in the world of endurance sports, there’s room for fun and indulgence.

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I am joined by friend, race sponsor, and fellow business owner, Michelle Johnson. We talk her trail journey and how that led to her new business venture in the trail running community. She gives us the breakdown on SWCHBAK.

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